
E*TRADE Millenial Finances
The Ask
Millenials are entering their peak earning years but after seeing a financial crisis, pandemic, and several dramatic stock market corrections, they are understandably cautious with their money. In previous campaigns, E*TRADE visualized wealth through private yachts, mountains of caviar, and salon dog treatments, but those were not speaking to the millenial audiences. That’s why we were asked us to develop a social media series that could show the benefits of wealth on an everyday, relatable level.
Celebrate Any Savings
We hyped up any savings, no matter how small, like a National Holiday.

We're excited to announce that as of today, we're offering 0$ commissions on stocks, ETFs and options trades 🙌

#CelebrateAnySavings

Free shipping is like a gift for you and your wallet 🎁

When you cancel your 30 Day Free Promo on the 30th day 🥂

When carrying a loyalty card for 5 months finally pays off. 🍔 BIG TIME.

When you search "promo codes" and actually find one that works 💪
Behind the Scenes
Life Goals
This series showcases the subtle markers of financial security. To show them off we shot them on a letterboard style surrounded by props to help bring them to life and pop them off the feed.

![ETF-A-19-11179672_LifeGoals_HappyHour_0077_V4[10].jpg](https://images.squarespace-cdn.com/content/v1/61f6936a2b4b2e1a8777cc7c/37f21b81-897b-490e-86f3-9400010d38e6/ETF-A-19-11179672_LifeGoals_HappyHour_0077_V4%5B10%5D.jpg)

![ETF-A-19-11179672_LifeGoals_Gym_0247[6].jpg](https://images.squarespace-cdn.com/content/v1/61f6936a2b4b2e1a8777cc7c/55ae30c3-aed1-4967-bfb2-d09e2b097a5e/ETF-A-19-11179672_LifeGoals_Gym_0247%5B6%5D.jpg)

![ETF-A-19-11179672_LifeGoals_Bar_0123[7].jpg](https://images.squarespace-cdn.com/content/v1/61f6936a2b4b2e1a8777cc7c/a3a90bf5-52b3-404a-8ca9-dd2e7907c167/ETF-A-19-11179672_LifeGoals_Bar_0123%5B7%5D.jpg)

![ETF-A-19-11179672_LifeGoals_Organic_0030[6].jpg](https://images.squarespace-cdn.com/content/v1/61f6936a2b4b2e1a8777cc7c/82a92447-2f30-4f31-8a94-5b095326567a/ETF-A-19-11179672_LifeGoals_Organic_0030%5B6%5D.jpg)

![ETF-A-19-11179672_LifeGoals_TP_0215[6][1].jpg](https://images.squarespace-cdn.com/content/v1/61f6936a2b4b2e1a8777cc7c/93de6c84-4258-4835-b2b1-b38f80e4712e/ETF-A-19-11179672_LifeGoals_TP_0215%5B6%5D%5B1%5D.jpg)