E*TRADE Social:

Picture the Market

We disguised data visualization in our social media feed.

By turning our social grid into market data, we made tracking stock trends effortless. Our grid let followers see the big picture at a glance: green posts signaled that the S&P went up, and red posts signaled that the S&P went down.

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S&P Up .72%

S&P Up .72%

S&P Down .42%

S&P Down .42%

S&P Up .14%

S&P Up .14%

S&P Up .18%

S&P Up .18%

S&P Up .65%

S&P Up .65%

S&P Down .52%

S&P Down .52%

S&P Down .32%

S&P Down .32%

S&P Up .32%

S&P Up .32%

S&P Up .49%

S&P Up .49%