Go Fund Yourself

Nomi is a new healthcare company dedicated to making medical care more affordable.

To get the word out, we created a satiric campaign to show just how ridiculous and costly our medical system is.

Directed by Conor Byrne

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To launch the Go Fund Yourself campaign, we bought a booth at one of the biggest medical conventions…

HLTH In Vegas.

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To reach those who weren’t at the convention, we built a website where people could use a Mad-Libs style generator to create their own GoFund Me stories.

The Digital Experience

For every story created, Nomi donated $100 to the HealthWell Foundation to help cover the medical costs of the underinsured.

They ended up donating over $100,000.

Press