Kentucky Bourbon Trail
Brand Positioning and Campaign
The history of Bourbon IS the history of America.
It was made from ingredients cultivated by Native Americans, born during the revolution, became the spirit of rebellion, only to be outlawed by the 18th amendment, then resurrected by the families that founded it.
To travel the Bourbon trail is to travel through our own story. It is: The Road to the American Spirit
Brochure
Augmented Reality Rewards Program
Learning about history is more fun when it's rewarded with a free shot.
While on the trail, visitors can use their phones to reveal historic objects, learn more about them, and add them to their collection. When they've collected objects from 3 different distilleries, they receive a free shot at the fourth. This will also incentivize more distillery visits - a win for everyone.
Drunk History
Drinking + History? What a fantastic idea. Fortunately, a killer group of comics has already perfected it. We propose partnering with Drunk History to tell the story of the Bourbon Trail. With so many great real characters and historic events, the stories practically tell themselves.
